In December, DIAB held an internal training seminar addressing the topic of market research.

The training objectives:

• To learn how to conduct market research
• To learn how to communicate findings to western companies

The participants were trained by B2B International China. The company has earlier conducted market research for companies including Grundfos, Danfoss, Michelin, Atlas Copco and many more.

The training seminar was divided into two parts. One part was addressing how to conduct market research, while the second part was focused on how to communicate and report findings to western companies. Thus, the participants were presented for a market research study from A – Z.

Topics that were covered:

• Methodology
• Research strategy
• Identification of sources
• Reporting

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